There are just some things you don’t compromise on. Like really good mascara. There’s nothing quite like the feeling of coming across the perfect mascara: doesn’t clump, doesn’t flake or transfer, and makes your lashes go from drab and nonexistent to vibrant and lush in one swipe. 

But things aren’t so cut and dry if you’ve got other things on your mind besides looking good. Like saving the planet, for one. Or even just making sure that anything that touches your face is all-natural and organic.  

Whether you just want to look good without all the toxic ingredients, or are making conscious decisions for the good of the planet, these organic natural mascaras will surely fit the bill. 


1. Ere Perez Natural Avocado Waterproof Mascara

Best for: All-day wear, sensitive eyes

What we love:  Vegan & cruelty-free, won’t sting your eyes

If you’re vegan and want to extend that lifestyle choice to your makeup, you should definitely have a look at this Australian makeup brand that has a strict “no animal testing” policy and is free of animal derivatives. 

Ere Perez’s Natural Avocado Waterproof Mascara gives you the coverage you need all day. It’s formulated with avocado and mamey oils, which help give you thicker lashes with continued use. Its gentle formulation is also great for those with sensitive eyes. 

2. W3LL PEOPLE Expressionist Mascara

Best for: Short and thin lashes  

What we love: Cruelty-free, gluten-free, plant-based ingredients

If you look up “best organic mascara,” W3LL PEOPLE’s Expressionist Mascara usually comes up—and for good reason. 

Made without parabens, aluminum, or petrolatum, the Expressionist Mascara is full of wholesome, plant-based and natural ingredients like sunflower oil, organic beeswax, and carnauba wax that help nourish and add volume to your lashes. 

3. Ecco Bella FlowerColor Natural Mascara

Best for: Daytime use

What we love: Vegan, gluten-free, cruelty-free, paraben and fragrance-free, easy to remove

Looking for natural coverage that goes on smoothly and is perfect for daytime wear? Ecco Bella’s FlowerColor Natural Mascara is sure to become your next go-to mascara. 

Satisfied customers love that it gives you longer and thicker lashes without that heavy, dramatic coverage. The secret? Natural clay and flower Cutins coated iron oxides.

If you’re a lazy girl and hate having to spend more than 5 minutes removing your eye makeup, Ecco Bella FlowerColor Natural Mascara’s water-resistant but not waterproof formulation is a good choice. 

As an added bonus, Ecco Bella plants trees every month through American Forests, so that should be another reason to support this brand.


17 of the Best Organic Lipsticks You Need

Eco-friendly Makeup Brands That Are Great for Your Skin (and the Planet!)

20 Natural Shampoos & Conditioners That’ll Banish Bad Hair Days

110 Simple Hacks for a More Eco-Friendly Life

23 of the Best Sustainable Handbags for All Your Bits and Bobs

4. INIKA Organic The Mascara

Best for: Everyday wear

What we love: 100% plant based, certified organic, cruelty-free

Australian makeup and skin care brand INIKA touts it as the “world’s first certified organic and vegan mascara.” It’s 100% plant-derived, and the ingredients are made up of 71% organic ingredients, including magnolia bark extract, sunflower oil, cranberry fruit water, and castor seed oil.

Customers love how it gives you fuller, darker, and longer lashes without clumping or flaking.  

5. Honest Beauty Extreme Length Mascara + Lash Primer

Best for: Longer, naturally fuller-looking lashes

What we love: 100% natural, cruelty-free, gluten-free  

If you’re a fan of multitasking, this 2-in-1 combo is for you. Honest Beauty’s Extreme Length Mascara and Lash Primer tells no lies when it promises you longer, fuller lashes with just two swipes. 

How to cop brand ambassador Jessica Alba’s longer, fuller lashes? First, you take out the primer and swipe it on your upper lashes. Wait 30 seconds for it to dry, then apply the mascara. In just two steps, you get dramatically longer and fuller lashes without the clump. 

It’s got conditioning and moisturizing jojoba esters. Other natural ingredients include beeswax, carnauba wax, acacia senegal gum, and vitamin E.

6. Skin2Spirit Better’n Ur Lashes Organic Mascara

Best for: Sensitive eyes

What we love: 100% natural, made with organic ingredients, vegan, cruelty-free, gluten-free, preservative-free, hypoallergenic

There’s nothing worse than putting on mascara that makes your eyes sting and tear up, making you look like a raccoon before lunchtime.

Thankfully we found Skin2Spirit’s Better’n Ur Lashes Organic Mascara. It’s made up of 85% organic ingredients, including chamomile hydrosol, which helps soothe your eyes. Its gentle formulation is also perfect if you wear contact lenses.

7. Lily Lolo Black Vegan Mascara

Best for: Everyday wear, sensitive eyes

What we love: 100% plant based, vegan, gluten-free

This London-based makeup and skincare brand does mascara right. Their formulations are free of fragrance, silicon and alcohol, as well as lead, parabens, or any harsh and difficult-to-spell chemicals.

In this mascara, you get plenty of the natural stuff: laurel wax, carnauba wax, sunflower seed wax, rice bran wax, dog rose oil, and argan oil, to name a few. 

The result is a creamy, conditioning mascara that glides on smoothly, does not smudge, and gives you thicker-looking lashes. Many customers attest that their lashes look and feel thicker and longer after several months’ use. 

Lily Lolo’s Black Vegan Mascara is also ophthalmologic-tested and suitable for those with sensitive eyes.

7. ILIA Limitless Lash Mascara

Best for: Everyday wear, sensitive eyes

What we love: 100% natural, cruelty-free, gluten-free, made with 25% organic ingredients

This Allure Best of Beauty award winner is certainly worthy of mention. It goes on effortlessly and gives you naturally fuller and longer-looking lashes. Its buildable formula also takes you from day to evening look with just one extra swipe.

Organic ingredients like beeswax, shea butter, carnauba wax, and cornstarch lend their conditioning and volumizing properties to the Limitless Lash Mascara, while arginine helps to fortify lashes.  

The water-based formulation also means it’ll rinse off easily with water, which is great for those who abhor having to scrub and tug at their lashes.

8. RMS Beauty Volumizing Natural Mascara

Best for: Sparse lashes, sensitive eyes

What we love: Made with organic ingredients, Non-GMO, non-nano, soy free, cruelty-free

The people at RMS Beauty were thoughtful enough to provide two formulations for their mascara line: defining and volumizing. While we’re fans of both, we’re going with the Volumizing Natural Mascara.

The combination of organic plant waxes and oils (such as carnauba, sweet almond, shea, and sunflower) and minerals works perfectly to shape and give your lashes a fuller look. 

9. Tarte Gifted Amazonian Clay Smart Mascara

Best for: short, sparse lashes; sensitive eyes

What we love: vegan, gluten-free, cruelty-free

If you love the “no makeup” makeup look, have a look at this volumizing and lengthening mascara that also doubles as a lash conditioner.

The Tarte Gifted Amazonian Clay Smart Mascara contains plenty of natural and plant-derived ingredients that help give your lashes the TLC it deserves. Amazonian clay, rice wax, olive esters, and vitamin B5 help to replenish and restore your lashes’ lustre and volume. 

As an added bonus, it comes in an eco-friendly bamboo tube.

10. Juice Beauty Phyto-Pigments Mascara

Best for: Sparse, thin lashes

What we love: Vegan, cruelty-free, made with more than 60% organic ingredients

Last but definitely not the least is this mascara from organic cosmetics and skincare brand Juice Beauty. 

If years of harsh skincare and makeup routine have decimated your lash population, this fortifying mascara will help restore your lashes to glory. 

Organic and plant-derived ingredients like aloe leaf juice, candelilla and carnauba wax, argan shell, purple carrot extract, and rose flower powder make for a potent mascara that isn’t drying, doesn’t clump, and gives full body and definition without the heavy feel. 

As these brands are proving, you can pamper yourself and look good and still have a clean conscience. Give any of these products a try and let us know what you think!

About The Author

May can usually be found reading an eco magazine absorbed in the latest gripping articles on all things eco! May is passionate about the environment. May believes in looking and feeling good whilst living an eco friendly lifestyle. In her spare time she loves cooking, playing her guitar and going for country walks. May lives in the UK and enjoys spending time with friends, family and her two adorable cats.

Related Posts

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.